Paid Social Copywriting

I write scroll-stopping social copy that gets — and gets to — your audience. Whether it’s a snappy TikTok script, a heartfelt Reel caption, or a punchy tweet, I know how to find the voice that fits. From beauty to tech, health to fashion, I’ve helped brands speak fluently to Gen Z and millennials — with tone, timing, and cultural fluency that drives engagement. Strategy-backed, vibe-checked, always on point.

Cerebral Mental Health

• I created an SEO-optimized paid social ad for Cerebral that used a clever, relatable jingle to cut through the marketing noise and target Gen Z.

• The ad had an engagement rate 4x higher than the average social media ad running in the Meta account during that time period and helped generate over 450 new subscribers. 

Entrupy

• Developed high fashion, eco-friendly, organic social media and ad messaging for an AI-based luxury brand authenticator—helping people identify fakes and shop second-hand with confidence.

• Designed to reach both high-income millennial audiences and up-and-coming Gen Z clientele.

• Grew followers by 20 percent in six months.

Proven Mental Health

• I wrote a paid social ad for a behavioral health start-up that differentiated them from the many online mental health providers marketing online post-pandemic.

• Drove viewers to take a 5-minute health assessment on Proven’s site.

• 3.5 times more effective than the average social ad.