Creative Theory: Refreshing the website of a leading agency

Written By Ash Sanders

What I did

Wrote web copy for Creative Theory Agency’s brand refresh—translating big, bold ideas like creative equity into clear, compelling language. I also crafted the brand positioning, manifesto, tagline, and messaging framework to align CTA’s voice with its mission.

Goals

  • Sharpen CTA’s voice across its digital presence.

  • Make complex cultural values feel fresh, fearless, and accessible.

  • Position the agency as a leader in purpose-driven, culture-first creativity.Results

Work

  • A full website rewritten from the ground up, anchored in clarity and cultural authority.

  • Messaging that turns heads, builds trust, and reflects CTA’s impact.

  • A bold verbal identity that helped CTA show up online as powerfully as it does in culture.

What We Do Page

 

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Ash Sanders
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