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Mormon FunERAL POTATOES and the End of the world

Published in NPR's The Salt

A few weeks ago, Facebook users got an unexpected bit of morbid advertising when they were targeted with ads hawking "funeral potatoes" from a Utah company known as Augason Farms. Many of them immediately took to Twitter, wondering a.) what on Earth funeral potatoes were and b.) why on Earth they would want any.

Mormons were not confused. They were limbering up in the social media wings, ready to explain their most delectable food invention to the world.